About Nina
Nina Conrad smiling at the camera in an outdoor setting
Content plays an essential role in shaping the user experience. That’s why every product team should have a language specialist.

I’m a UX researcher with a PhD in applied linguistics and 6+ years of experience in qualitative and mixed methods research. My background in applied linguistics, education, and journalism helps me find a common language with users who are culturally and linguistically diverse and gives me unique insight into their experiences. I draw insights from my research to inform decisions about UX design, content design, UX writing, and information architecture.

Through my work as an educator in K-12 and higher education, I have seen the value of inclusive design for empowering everyone in the room. Now, as a UX researcher, I bring a commitment to inclusive, user-centered design to every project and every interaction with users and stakeholders.
I also work with a curriculum design team as part of the Crow project, a collaboration involving researchers at the University of Arizona, Northern Arizona University, and Purdue University. Our team uses quantitative and qualitative text analysis to design evidence-based instructional materials for undergraduate writing courses. To learn more, read my case study of an instructional design project.
PhD, Applied Linguistics, University of Arizona 2022
MA, Teaching English as a Second Language, University of British Columbia 2018
BA, Journalism & Art History, minor in Dance, University of Arizona 2007
Methods & skills:
• Usability testing
• Interview moderation
• Focus group moderation
• Contextual inquiry
• Survey design
• Competitive audits
• Secondary research
• Diary studies
• Descriptive & inferential statistics
• Social network analysis
• Photography
• Participant recruitment & retention
• Facilitation of workshops & trainings
• Writing & synthesis
• Qualtrics
• Survey Monkey
• SiteImprove
• Google Analytics
• Optimal Workshop
• NVivo
• Dedoose
• Google Workspace
• Google Data Studio
• Adobe Creative Suite
• Notion
• Figma
• Adobe XD
• Microsoft Office (advanced user)
Site image credits:
Adobe Firefly
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